Promotion of agricultural products (2014 – 2015)

prior to the establishment in Martinique of a “Regional Committee for the Promotion of the local agriculture“, including the following steps:

• Achieving an in depth analysis, issues for agriculture martiniquaise for operators and consumers (surveys of players, producers, Transformers distributors and animation thru consumer roundtables).
• Development of scenarios for the establishment of a promotion committee that match these issues.
• Definition process for the implementation of this committee through in particular the achievement of a functional model for the promotion committee, first assumptions for budgets and governance model.
• From the strategic objectives and co-produced with stakeholders projects, development of an action plan promotion possible for its first year of operation.